19 May 2026
Smartsign appoints new CEO and CFO as of May 18
Smartsign appoints new CEO and CFO to accelerate Nordic and International growth.
We are pleased to announce a new chapter for Smartsign as Johan Masironi joins as CEO and Erik Thörn as CFO.
Both bring extensive experience from SaaS, AI, digital transformation, commercial growth, and finance leadership – strengthening Smartsign’s continued journey across the Nordics and international markets.
“What excites me about Smartsign is that digital signage is no longer just about screens. It is about helping organisations communicate better, faster, and more consistently across locations, teams, and customers. Smartsign has a strong product offering, an impressive customer base, and significant opportunities ahead as digital communication continues to evolve. I look forward to meeting customers, partners, and colleagues across our markets and continuing the company’s growth journey together.”
– Johan Masironi, CEO at Smartsign
With customers across more than 30 countries and a strong presence across the Nordics and international markets, we look forward to the next phase of growth together.
We would also like to thank Standout Capital for their continued support and partnership as Smartsign enters its next phase of growth.
