Award-winning digital signage solution at Clas Ohlson

Clas Ohlson increased their sales without sacrificing valuable store space with Smartsign.


Clas Ohlson is a large, reputable Swedish retail store, founded in 1918 with 200+ stores in 5 countries. Progressive despite its age, Clas Ohlson is always on the lookout for smart, dynamic solutions to enhance customer experiences. Smartsign was the perfect fit and has now around 400+ screens running Smartsign Display Manager in Europe.

The challenge

The challenge lied within engaging in-store customers in trying out a new Kärcher window cleaning device. Project participants believed that once a prospective buyer actually tested the product, a much better understanding of its qualities and capacity would be achieved. Using the Smartsign Display Manager software, various sensors and a custom display rack that doesn’t inflict on precious store real estate, a new high in customer experience has been reached.

The project earned the “Best High Street / Mall / Supermarket / Convenience Store or Forecourt Deployment” award at The DailyDOOH Gala Awards in London 2016.

Conceptual pilot

Smartsign was part of a pilot project together with NEC and SMS (Smart Media Solutions). This video produced by Sharp NEC Display Solutions Europe shows how the installation was done, and our colleague Morgan tells us more about the technical solution.