Smartsign helps more guests enjoy the Atlantis experience

Atlantis is a 5-star luxury hotel on the famous Palm Island in Dubai. Here, Smartsign is used on a number of different screens and devices thanks to its intuitive functionality that helps publishers easily book content and prioritize playlists.


A myriad of attractions are offered across the resort that stretches over an area the size of 11 football pitches, including the Aquaventure Waterpark, The Lost Chambers Aquarium, Dolphin Bay, 3 private beaches and several award winning restaurants.

The challenge and the solution

The challenge was to consolidate a piecemeal digital signage network, comprising multiple screen types running content from 7 historically deployed CMS systems.

The solution was Smartsigns flexibility to work across different screens and devices. It´s intuitive functionality helped non-specialists compile content and prioritize playlists and instant updates while also adapting to screen size and pixel ratios.

Atlantis is currently running 21 Smartsign playlists across the resort through 75 media players. The system is now easier to operate and can scale up to incorporate further players, displays and devices.

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