Increasing retail revenue by increasing local awareness

Keeping customers up to date on locally produced groceries, activities and specials in parallel with nationally featured full-range inventory while increasing revenue

ICA Slätta is your small, cozy typical Swedish neighborhood grocery store, part of the nation wide ICA supermarket/superstore network comprised of some 1300 stores of various sizes. Store Manager Mats Andersson sought to increase local awareness and keep his customers in even closer relation to his store.

The challenge laid within keeping local, often extremely loyal customers informed about locally produced items, in-store activities and other information of significant regional value while still staying true to the umbrella ICA brand and naturally, also increase revenue and develop the business as a whole. ICA is a household name throughout Sweden and is firmly established as the grocery platform of choice in Sweden. This made it difficult to balance the national information with a local flavor.

The central ICA organisation already offers local and regional information publication, but the system is somewhat cumbersome and screen real estate gets scarce due to sometimes too much information. Through an already established and well-oiled partnership with its Smartsign reseller, ICA Slätta invested in the Smartsign Quick Publish software solution along with a large screen – a pretty basic setup that suits the needs perfectly. Easy handling and content management make it easy to compose a perfect mix of tailored information: The screen greets customers as they enter the store, features information about locally produced food items and suppliers alongside various other Swedish foodstuffs and occasionally promotes in-store events and other information of pertinence.

At the fingertips of Store manager Mats Andersson, the Smartsign system offers a smooth and efficient way of keeping customers well informed, increasing local awareness and customer/brand loyalty. Besides these quick wins, the installment has also proven to increase revenue and allowing the store to evolve even further as a smooth, perfectly balanced local business. Mats has found that customers find more value in regional information rather than rebates and offers, and the screen prominently placed at the entrance of the facility clearly has a major, positive impact on ICA Slätta’s increasingly loyal customers. A future vision could even be interlinking all ICA stores in the region, making it possible to coordinate all regional information on store level, maximizing the impact of locally produced products driven revenue.

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Do you want to know more about how digital signage can help your business?

We’ll take you step by step on how you can use digital signage as a communication channel, together with our smart solutions for your specific needs.

Book a demo, and we’ll contact you to schedule a demo, often on the very same day.

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Kontakt os så kan vi komme i gang med Smartsign Display Manager

Morten Prang
International Sales Director

Denmark, Iceland, Faroe Islands, Germany, France, Netherlands, Austria

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Kontakt meg for å komme i gang med Smartsign.

Espen Gill Latham, Smartsign's Sales Manager, Norway

Espen Gill Latham

Sales Manager Norway

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Ota meihin yhteyttä aloittaaksesi Smartsign Display Manager

Antti Ilvonen

Pre-Sales Engineer Finland and Baltic states

Adress Suomi

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